Finally in February 1898 the competing groups combined 114 factories and formed the National Biscuit Company (Nabisco). The legacy of Sunshine Biscuits also didn’t suffer too badly, and Jacob Loose died a rich man. Around that time, Sunshine Biscuits was headquartered in Elmhurst, Illinois, the same town in which Keebler … In 1890, a group of thirty-three Midwest and western bakers combined to form the American Biscuit & Manufacturing Company. Though Sunshine's Vienna Fingers survived the transition, Golden Raisin Biscuits … Since Loose-Wiles claim was not based on a registered mark, they often had to investigate when and where the other company first used the word to determine which company had first claim so as not to lose their right to the name "Sunshine" for their own products. Before cows and chickens, cuscuses may have been the original livestock. Not only are the cookies kosher these days, but they’re made with real sugar and without GMOs. (Two words: Cheez-It.) To learn more or withdraw consent, please visit our cookie policy. Sign up for our newsletter and enter to win a box of our favorite obscure snacks, from Mexican candies to Japanese bonito flakes. [4] Today, Sunshine is best known for the Cheez-It snack crackers, which are still marketed under the Sunshine brand, as are Krispy Crackers saltines. (Making matters worse: 1998 was the first year that Oreo itself went kosher for the first time.). Certainly the legacy of the Sunshine Biscuits factories didn’t lose its luster quite so quickly, and Jacob Loose died a rich man. “Still, it is the Oreo that has become the icon.”. Finally in 1946, the Loose-Wiles Company officially changed its name to Sunshine Biscuit, Inc. The source code for the WIKI 2 extension is being checked by specialists of the Mozilla Foundation, Google, and Apple. Please click below to consent to the use of this technology while browsing our site. Hydrox® is the brand name for a creme-filled chocolate sandwich cookie manufactured by Leaf Brands. Jul 4, 2017 - Explore Alan Reaves's board "Sunshine Biscuits", followed by 180 people on Pinterest. Consider supporting our work by becoming a member for as little as $5 a month. Rumour has it that the office biscuit tin is … by Jenna Guillaume. Clue: Old Sunshine Biscuits cracker brand. They are being featured in only one of … Only it turned out, four years later, to also be a game-changer for Nabisco’s Oreo. 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Gastro Obscura covers the world’s most wondrous food and drink. There are related clues (shown below). The truth was a bit more complicated, however. Soon they began expanding and opened new plants in Boston and then New York. Sunshine Biscuits LLC Sunshine Biscuits, L.L.C. That brand would be Hydrox, the second banana of the cookie aisle, which these days simply can’t compete against the marketing juggernaut that is Oreo, even if it did get a bit of a head start. Sunshine Biscuits was purchased by Keebler® in 1996, and in 1999, Keebler® replaced Hydrox® with a similar but reformulated product named Droxies®. “You’d be surprised how many companies are hoarding trademarks,” Kassoff told The Consumerist in 2014. “The Hydrox’s ornamental pattern is at once cruder and more delicate than the Oreo’s; the ridges around the edge are longer and deeper, but the center comprises stamped-out flowers, a design more intricate than the Oreo pattern,” he stated. See. Keebler Company was purchased by Kellogg Company on March 26, 2011. When you think of dark sandwich-like cookies with a creamy white center, you probably think of Oreos, in part because Nabisco is so good at marketing. But the shift wasn’t enough; in 2001, Kellogg’s had bought the Keebler brand, putting Hydrox under yet another corporate owner, and by 2003, it had stopped selling Hydrox altogether—sans a brief reprieve in 2008 after enough consumers complained that it briefly changed its mind. BuzzFeed Staff, Australia. Flickr: penguincakes / Creative Commons 38. In 1882, the entrepreneur Jacob Loose bought a biscuit and candy company that would eventually be known as Sunshine Biscuits (after the company’s baking plant designs) and, in … Vintage Food Advertisements of the 1920s (Page 36) Vintage Food Advertisements of the 1920s (Page 36) 1964-NABISCO-French-Onion-Crackers-Box-Vintage-Food-Packaging Offer subject to change without notice. No purchase necessary. 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