Hadwritten font is FG Matilda and the firms that work on advertising and signage are Kaplan Thaler Group and Saatchi X. Map: Six Decades of the Most Popular Names for Girls, State-by-State, custom typeface for the Guggenheim Museum, More Verlag The visual identity history of the famous fast-food chain has always been executed in one style and color palette and all seven versions of the emblem featured the same typeface color except for the logo, introduced by the company in 2013. Wendy’s logos, remained virtually the same, with some slight revisions, since its inception in 1969. Not sure if IHOP actually does have Verlag in their menus, and they certainly don't have all caps. Vous pouvez trouver plus d'informations ci-dessous. — SC]. So thats why if at this time, you are looking for great company logo inspiration especially some ideas related to the Wendys Logo? The only new thing on this version was a “Quality is Our Recipe” motto, which was sometimes added to the badge. To my delight, Verlag was everywhere. The type caught my eye because it was beautiful. My stomach satisfied, I began to crave more type. May 19, 2018 - Starting from the very first version, the Wendys logo has always featured the face of a red-hairedgirl, after whom the restaurant chain was named. The signage throughout the store was appealing, colorful, and well set. Wendy is a script font with a very feminine and friendly handwritten style. As soon as I saw this logo, I liked it. The top of the girl’s head, as well as her braids, are now peeking out of the circle, while her shoulders are no longer visible. I had to get a closer look. The most current rebrand to date is the most drastic change in its line of logo tweaking. The badge was outlined in thin black, and looked modern and bright, reflecting the professionalism and the traditional approach of the company. Walking through each one, I was surprised to see the chains are executing interesting typeface choices and rather exquisite typography. Photo courtesy Andrea Gennari. I wanted the full experience. Later that same week I was driving up Highway 93 from Boston to New Hampshire. This is absolutely fascinating; I, too, had noticed typographical design changes going on in the fast-food world, particularly when I noticed that McDonald's, on some of their menu boards, were sporting a typeface rather similar to Akzidenz Grotesk. In the 2013 Wendys logo, the old-fashioned serif typeface, which had been used since 1969,was replaced by a modern script resembling handwriting. it deserves, not just in the fastfood market, but in general! Whoops. Cette police est dans le style regular. in Food/Beverage, More in use, More Wendys Logo – Best company or business logo will represent the personal spirit of your business or company. In 1971 the contours of the logo were slightly modified, but it was still composed of red and black lettering and a portrait of Wendy’s founder’s daughter, enclosed in a circular frame. Wendy’s in-store menu, March 2007, using Copperplate. As designers though, we can’t stop there in our logic. Update: the script is FG Matilda. Big beautiful signs for fries, burgers, and yes, that Asiago chicken sandwich. I like it. Because of these modifications, more emphasis is put on the face, and her smile looks more eye-catching. This was a typical American highway exit: McDonald’s across the street and the Burger King next door, KFC and Subway all within type identification range. During the next week I hit every fast food joint I could — type spotting, of course. The “Old Fashioned” was moved to the center of the line, like it was in the very first version of the logo. Just a note: Wendy's is dedicated to animal welfare and has fairly strict policies for their meat. I'd noticed a similar movement over at the Church's Chicken near my office: they're doing a decent job with Museo Slab and Bello, as weird as it is to see those faces hawking fast food. I was unable to keep a straight face while saying “Asiago chicken, please”, so I ordered the “number 6, medium drink, thank you”. I've noticed Verlag being used to sell pies as well, at one of those Marie Callender's places. Photo courtesy Phil Freo. The Wendy font was designed by type designer Garret Boge in 1995 and subsequ The best website for free high-quality Wendys fonts, with 5 free Wendys fonts for immediate download, and 9 professional Wendys fonts for the best price on the Web. The new inscription is executed in a rounded sans-serif typeface with sleek thick lines, looking friendly and welcoming, while the girl’s portrait got slightly enlarged and now her hair is coming out of the thin black frame. > What is the history of Wendy’s logos? Wendy’s new identity is a slight variation from the Neutraface and its distinctive italics that were used in early 2010 and before. The “Wendy’s” inscription got enlarged and refined, while the “Old Fashioned Hamburgers” got their contours slightly narrowed and was set on a yellow banner on the bottom part of the emblem. The supporting script face, in the manner of Marydale, is unknown. Click to find the best 1 free fonts in the Food Wendys style. The fast-food chain allegedly incorporated a subliminal message on the collar of the brand’s poster girl. (adsbygoogle = window.adsbygoogle || []).push({}); Copyright © 2016-2019 All rights reserved. in Branding/Identity. Every font is free to download! It could be a custom font — the quality is slightly higher than most handwriting freebies — but it doesn’t have the natural flow or alternate glyphs of a true writing emulator like Suomi Hand Script. The emblem with a red-hair girl was located on the left from the red inscription and underlined by a thin black ornament, dividing the bright and intense level from the monochrome one, where the “Old Fashioned Hamburgers” wordmark was set in black capitals of a fancy custom typeface. Pokémon unveils the 25th anniversary logo, teasing the celebration next year, Pentagram creates new brand identity for Virgin Money, Bangko Sentral ng Pilipinas rolls out new logo invoking criticism, Mutual of Omaha changes Indian chief logo to African lion, Sydney Swans adopt new logo, getting rid of the Sydney Opera House. Wendy’s new identity is a slight variation from the Neutraface and its distinctive italics that were used in early 2010 and before. The retro frame around the logo disappeared. Every sign, teaser, ad, menu, was beautifully crafted. Every font is free to download! Both looks are a bold move away from the traditionally banal, unsophisticated face of fast food. Misread this. The circular emblem with the portrait moved to the top part of the badge and the main color of the background was switched to red in 1992. These are the most common typefaces in the database, but there are many more. In 1978 the emblem was placed in a bright yellow rectangular banner, and the upper part of the nameplate was set on red, writing the name of the restaurant chain in white thick lines, keeping the original typeface. Though it was still built around two elements, a red-hair girl portrait in a circular frame and a red “Wendy’s” wordmark under it, the style and execution of both parts were more modern and progressive than it used to be. But I was hungry, had 4 hours left on my journey, and to see the store graphics up close I decided to eat in and not drive through. With the redesign of 2013, the fast-food chain adopted a completely different logo. Click to find the best 1 free fonts in the Wendys style. Starting from the very first version, the Wendys logo has always featured the face of a red-hairedgirl, after whom the restaurant chain was named. Thanks for putting type before your health! Looking for Wendys fonts? IHOP is rockin' some Verlag as well in their menus. The upper line was written in red, with the “Wendy’s” in the title-case, waved upright. We can talk these wendy's logo, wendy's logo and wendy's logo, it … However, signage still displayed the illustration from the first two logos. The combination of red, light blue, and black with the white background creates a vibrant, attractive contrast. Having read Michael Pollan’s books and been stunned for months after watching Food, Inc., I know that the industrial chicken I was about to eat most likely never saw the light of day, nor did it live or die with a beak. It feels fresh and attractive and is just the visual boost that Wendy’s needed for a new century. In addition to the girl’s face, the earliest Wendy’s logo (1969) featured the name of the company in large red letters andthe slogan “Old Fashioned Hamburgers”. Guess I know where I'm getting lunch today. Thanks, Rob. Pretty tasty, as I would expect from a fried chicken sandwich with lettuce and tomato and more salt than I had eaten in a month. The word “mom” may be noticed on Wendy’s collar. More results to come in the next installment of “Fast Food Fonts”. Wendy’s in-store menu, March 2010, using Verlag. Si vous avez des polices sympas pour nous, connectez-vous et partagez-les. The redesign of 1975 changed the typeface of the bottom part of the logo, writing the “Hamburgers” in thicker lines, and making the “Old Fashioned” inscription a bit smaller than on the previous rebadged. 日本にも進出しているファーストフードレストランのウェンディーズ。30年近く変わらなかったロゴを一新したことで海外では大きな話題になったこと、知っていますか? たかがロゴ、されどロゴ。この意味を知ると、一度行ってみようかな? Wendys Hand Regular polices Cette police a été publiée le 09 May 2015 et s'appelle Wendys Hand Regular. The portrait of a girl was also redrawn, making her face white, which created a stronger color contrast and made the whole image brighter. We think you can get this font resource, for a moment may can provide any contribution to us as graphic file. So I ordered. I believe the handwritten type they employ is Louisiana. Verlag is used throughout, from the website to the posters in the stores, and every sign, inside and out. I shy from describing Verlag’s typographic inspirations because H&FJ’s description is so darn good. As the result of the 2013 redesign, the logo adopted a friendlier, inviting look. Then the irony slowly sunk in: a custom typeface for the Guggenheim Museum is now selling Wendy’s chicken sandwiches with Italian cheese. The swirls became detached from the portrait of Wendy (but still remained attached for use on façades). Asiago — cheese from the Veneto region of Italy in an American fast food sandwich. False. Small world. Vous pouvez trouver plus de 79364 autres polices regular sur Fontsup. I have to ask myself why I like it. The logo, introduced by the company in 1969 featured a circular emblem placed on a wild-west cowboy-style nameplate with two lines of the lettering. In 1975, Wendy was re-drawn for the first time with flat colors and the font for the tagline \"Old Fashioned Hamburgers\" was modified. In 2007 the logo was simplified by removing its bottom part, and now it was composed of a red and white banner with “Wendy’s” wordmark on it and a circular emblem with the girl’s face above it. Looking for Food Wendys fonts? [Editor’s note: We were unable to identify the studio responsible for this identity work. Both looks are a bold move away from the traditionally banal, unsophisticated face of fast food. I think that typography finally is getting the attention. 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